In 1986, Scott Evan Guggenheim took his personal mission of providing a venue to encourage and foster the exploration and enjoyment of hands-on educational services and artistic opportunities and made it the goal of a regional theatre production company. For four seasons, he and his team (including his brother, musical director/arranger/composer Stephen) served Santa Clara County, California with prevention and education programs and literature enhancement productions, winning numerous awards and accolades for its courage and integrity while developing new works.

In 1990, Scott took his concept to the East Bay, expanding its programs to provide a comprehensive professional and educational theatre company which served Santa Clara, Contra Costa and Alameda Counties. The company developed the California Community School for the Visual and Performing Arts.

It was right around this time that Scott auditioned Shannon Miner, a young actress who he cast and eventually hired to become part of the administrative and artistic staff, sharing Scott's mission of providing quality theatrical programming and education.

The next seven years would yield unprecedented collaborations with federal, state, county, city, non-profit, corporate, and media entities in areas of education, youth, health, science, and human services culminating in such award-winning and nationally honored programs as "Together For Peace", "Together Tobacco Free", "The Genesis Project - A Sexual Assault Prevention and Education Program", and others. Simultaneously, the company produced over 60 musicals, plays, festivals, and special events for families and toured the state reaching over a million students and teachers with its in-school tours and outreach programs.

In 1997, the three Guggenheims (Scott and Shannon married in 1996) left the non-profit world in favor of producing the San Francisco and San Jose runs of the hit musical, "Schoolhouse Rock Live!" - and the perfect musical theatre producing trio was formed. The production ran for over a year and yielded numerous collaborations between Guggenheim Entertainment and local and national sponsors including ABC television and Radio Disney. During the development of the run, Guggenheim Entertainment also honed its skills as a public relations and marketing firm, creating a comprehensive marketing and audience development campaign.

In the winter of 1998, Guggenheim Entertainment emerged as an established and respected organization, utilizing over 15 years experience in the non-profit arts world while creating innovative and entertaining program opportunities for a variety of clients. Current projects include the design, development and presentation of original monthly holiday programming and special events for retail centers throughout California; serving as entertainment coordinators and booking agents for private and corporate functions; producing, directing, and designing regional theatre; developing, administering, and implementing educational outreach in the visual and creative arts; and creating marketing collateral and publications, web site design, and press representation.